The design of billboards for the new advertising campaign of juices direct отжима O'Grae Soldis Communications Agency mock-ups for two groups of shields. The design of billboards for the new advertising campaign of juices direct отжима O'Grae Soldis Communications Agency mock-ups for two groups of shields. The first group of models is designed to support the entry into the market of juices O'Grae in original glass, and build consumers ' knowledge of not so long ago appeared on the market. The task of the second group of billboards was to inform consumers about a new unique taste O'Grae-Garnet-fruit mix ", which will be introduced on the market in packing of Tetra Prism.
Ad campaign tasks defined vector development. In accordance with the requirements of outdoor advertising design layout is minimalist, conceptual framework for the harmonious unification became the main poster communication components of the brand-logo, deep red color, as an element of brand identity and image of the original product packaging. According to the magazine Outdoor Media in the period of January-February 2009, a series of posters O'Grae topped TOP-10 Moscow outdoor works. Models were evaluated on five criteria. The experts considered the effectiveness of communication, creative idea, design, outdoor advertising and compliance assessment of advertising through the eyes of the citizen.
Advertising campaign of the O'Grae was held in Moscow, St. Petersburg, Krasnodar, Kazan and other Russian cities. In total advertising campaign involving 20 cities.